Every grand adventure must come to an end. Luckily, coming home feels just as good as setting off. The home port of any platform is your web site—the coordinates to which all the star-charts point. Ash came to me feeling stopped creating a web site that properly reflected her vision and professional standard. We had come full circle. Unlike before, a whole universe surrounded us. From the moment she connected with the inspiration of Polaris, the mist dissipated. She was clear about the home she wanted build among the stars, right down to the ship gliding into position.
Building a brand and a platform to reflect your authentic vision and mission can be as complicated as it is simple. It is as much a journey as writing the book. Its one chapter at a time. I really love being able to guide and manifest this vision with my co-creators. It is very much a partnership. Ash and I bumped heads often as we nailed down the decks on the template that she would carry forward. I knew it was time for me to step away. She was ready to captain her own ship. Safe travels, Ash Renlee, keep your eyes on the horizon.