Leona and I are in the same writing program. She was one of the first people to collaborate with me when I was starting #9R. Among the initial things I did was set-up a weekly call for writers I knew who might benefit from having the obstacles cleared and/or needed support around branding, promotion and community building. It was on one of those calls that the idea of the dragons reared their glorious heads. Dragons are a big part of both eastern and western culture and represent opposite journeys. Leona had already chosen Shared Power as banner for her brand, plus she writes historical fantasy. While she is currently writing a book with a martial arts theme, she has dreams of exploring many cultures through her writing. It all just meshed.
Months later she set-up a call, wanting to talk social media. She had settled on the dragons in a yin + yang arrangement. Calling to mind the call to practice balance in all cultures. Her sister was taking on the logo. Leona wanted to discuss the approach launching her brand and bringing all of the aspects of what she was offering into one dojo. Writing + Speaking + Energy Work. The idea of giving the dragons their own personalities and creating her message through their distinct voices was an easy and natural conclusion. She was clearly on the chosen brand path where what is next simply rises up.
Again some time passed, and Leona reached out again. Her sister had started on the dragons, but it was slow going. Leona was ready to take flight and contracted me to complete the logo and fill out the starter colors and fonts for Shared Power. This was babies as they first appeared. The first ultra-sound. ;)