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S.O.S. (1:6)

Updated: Dec 6, 2020

Ash Renlee came to me at her wits end. While drafting and editing her first book, her platform loomed. Despite her best intentions, and multiple attempts, her site simply wasn't hitting the mark. Her brand was about the adventure and magic of story. When she sent me her attempt at a logo, she'd taken a very literal approach—combining the primary symbols of her theme into one image. There was nothing wrong with it—and it didn't invoke a mood or a world. There was no story being told. Worst of all, Ash wasn't connected to it. Yet, as she spoke I was taken on a voyage of deep blue skies and bright stars. I was reminded of Peter Pan and Twenty Thousand Leagues Under the Sea. Polaris twinkled on the horizon.


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