Updated: Dec 6, 2020
Ash was completely on-board with Polaris, just not on my boat. That vision was too tame and literary for her adventurous soul. She wanted to see the ship coming right at us, and it had to be steampunk! What if it was flying instead of sea-bound? Her brand came alive. My task became to capture it. While my prototype featured a suggestion of a ship, Ash's vision required something more detailed. The ship itself was another story in the world of Polaris, another vehicle to tell her tale. It's when the ideas spin effortlessly out from the main concept, you know you are on the right path.
Of course, building the actual ship was far less effortless. It was a time consuming, and sometimes painful, back and forth process bringing it to life. I even lost a file at one point and had to start again from the bare bones. I'll tell you this, when I see the way Ash looks at her ship, I know it was worth it. There is something fascinating and captivating about it. I could stare for hours and not get bored. And it is absolutely the heart of her brand.