AHHH KELLY CLARKSON

In the spirit of random Kelly Clarkson mentions, the #9R model was created in the experience of following Kelly's rise on American Idol. As a part of her online fan base, I envisioned the phenomena of fan-driven artist promotion, combined with the ability of the internet to unite and organize us, and create the next big thing.

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Overtime, I realized the same ideas applied to cause activism, social issues, even emergency response. Properly harnessed, we wield the power to create the next big thing—and a transformed way of working and living together that creates our differences as our greatest asset, instead of a great divide between us.